The Future of Retail
Monday May 21st 2012

Sizing Clothes with the help of Augmented Reality

Augmented Reality

Source PSFK

The TEC Hybrid Fitting System from electronics manufacturer Toshiba is a virtual dressing room for shoppers to try on clothing using augmented reality. A camera and screen positioned in front of a customer superimposes virtual outfits onto a shopper’s body. Hand gestures allow a user to choose different items and select clothing colors to display. Recommendations are also offered, suggesting new lines or accessories to accompany outfits being viewed.

Beyond retail solutions, this system has the potential to offer an ‘in-store shopping’ experience to the disabled and those in remote locations.

Source PSFK:

Springwise: Augmented Reality APP takes you beyond the surface of your neighbourhood

Augemented Reality

Sourse: PSFK

Much the way Walkabout3d uses augmented reality to provide a glimpse into the future of new building developments, so Colorado-based Tagwhat offers a look back into the past by revealing the stories associated with different geographical places.

Now available for iPhone 3GS/4 and Android, Tagwhat’s “Great Stories at Places” app aims to let users experience hidden stories everywhere they go. The company’s team of new media journalists and filmmakers have amassed thousands of original and curated stories told in words, images, video and audio, supplemented by publishing partners including the Associated Press, the National Trust for Historic Preservation and the Virginia Beach Public Library system.

Stories describe and enhance the places around the user, and are organized into channels focusing on topics such as music, food, nature and art. They pop up on top of real-life locations when users look through their phone’s camera, changing based on what they’re looking at. A unique digital postcard is even associated with each story, allowing users to personalize it and send it to friends via Facebook, Twitter or email. For armchair tourists, meanwhile, a “Visit” feature lets users travel virtually to featured cities including New York, Los Angeles, San Francisco, Washington, Chicago, Boulder, Portland, Austin and Virginia Beach.

The video below explains the app’s purpose in more detail:

Source: PSFK

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